I personally, cant bear to think that this could be true!!! Its my latest Cuppa and Chat post, grab your brew, lets get stuck in.
I have been a blog reader for about 8 years, and just love finding new blogs to read, as well as religiously reading all the ones I follow. I am noticing however, that many, many bloggers seem to be keen on starting YouTube channels, and as lots of the blogs that I have followed over the years seem to neglect their blog once they start YouTube, this worries me!
Is blogging becoming unpopular?
Let me explain. For me, blogging is all about the writing. I love to write. I love words. I love that sometimes I can say in writing what I want to say, far more elegantly than I can when I speak! This love of writing also transfers over to a love of reading. I adore reading. (yeah, I said adore, thats how much I love it). For me, I find that I can read a blog and it totally resonates with me, or I can connect with the person writing it on some level, and feel a kindred soul (Im not looking up your addresses bloggers, don’t panic, I just like your words). I love the variation in the blogs that I follow and read, and if their passion comes across for their subject, I get excited with them. (especially travel blogs at the moment, Im obsessed)
I don’t get this with Youtube. I do watch YouTube and enjoy it, but if Im honest, it tends to be put on when I am getting ready or doing something in the kitchen. Im kind of half watching it if that makes sense? Or, if I am looking to try to make something DIY stylee, like I did at Christmas, I will search it on youtube to see if I can find a tutorial. I rarely connect with a YouTuber like I do with a blogger. I might like the dress they have bought, or the bag that the are unboxing, but I don’t feel them. For me, they are like a one night stand, (not that I would know how a one night stand feels fyi) I see what they offer, Im entertained for a moment, then I move on. (I do have a couple of exceptions by the way, ones I have a more meaningful, long term relationship with. Im looking at you Niomi Smart, Pixiwoos and Sophie Shohet)
Blog reading however, makes me feel something. I can read a blog post, and it stays with me all day. I find myself thinking about the words, understanding the point they are making, and wanting to sit down for a G&T with the writer to discuss further. I feel like I get something from reading a blog post, it expands my mind in some way.
This is why I get fearful when people say, “oh blogs are dying out”. It makes me panic. (ok, panic might be a little dramatic, Im not looking for a paper bag to breathe into, but you know what I mean). I hate the thought of my favourite bloggers ditching us readers for YouTube. Forgetting about us for their new, shiny vlogging cameras and ring lights. I know that some YouTubers do successfully keep quality content going on their blogs, but its not many. More often than not a token post gets popped on once a month to keep their “blogger” title.
I know for bloggers that are looking to make this their career, YouTube probably has to be considered. It seems that you only get that level of success (as in a full, profitable career) if you have YouTube. Its quick and instant gratification isn’t it. Its fast knowledge. I get it. I also get that brands love a YouTuber, so if your aim is to do lots of sponsored content etc, then YouTube is probably the way forward.
Maybe in part, this is where my inability to connect with them comes from? I feel sold to constantly, and thats not my bag. Years ago, bloggers shared products etc on their blogs, because they bloody loved the item and wanted to share. There was no real money involved, so it all felt very authentic and honest. Im not saying for one minute that people who have a lot of sponsored content and gifted items are not sincere and honest, but I do find myself disengaged and questioning some, when every other item they feature on their blog/YT channel, they are “”obsessed with”” or have discovered (in a week) “”the most amazing serum”” that they cannot live without. I mean, Im fickle but do I change my mind weekly on my foundation? Nope! I also love that people are earning their living doing what they love, isn’t that what life is all about? I think its amazing that people are making fabulous livings from creating content, but I just cringe at the way everything is constant advertising and selling. I want some soul in what I take time to watch or read. I hope that this sell, sell, sell is not the way of the future, (even Instagram has become a huge selling platform, booorrrinnnggggg).
I suppose what Im saying, is I want to read blogs for ever. I want to feel the words and find myself nodding or shaking my head vigorously as I read. I want to see close up photos of the products and how the person got on with them over a few weeks. I want to feel like I am chatting with a friend, who is sharing her beauty tips. I want to read about the amazing restaurant you visited or the hotel you fell in love with. I want to be educated about how life is with a disability or a mental health issue. I want to feel the authenticity and realness of your personality. YouTube seems to me, to be a little “cookie cutter” and same old, same old.
I think by now, I have made my point hahaha
Basically, Im scared that Im about a month away from donning a sandwhich board and a placard with the words “Hands Off Our Blogs” and marching round purposely with a bobble hat on, slightly deranged……… Im self medicating with your views and opinions, help me!
So, over to you gorgeous lot. What are your views? Do you agree with me or think Im being too protective of the written word? Do you think blogs will die out? Id even love your views on whether you think everyone starts a blog now as a stepping stone to YouTube? It would be amazing to hear from some of my readers that I know are not bloggers, your opinion here would give a different angle. As always, I would love you to discuss this with me. Lets chat!