My Cruelty Free Quest – Discovering New Brands

You may remember that I mentioned in my Goals post in December, (Setting Goals For The New Year), my desire to be more informed and mindful of where I spend my money. I want to switch to completely cruelty free products, and be conscious of what Im buying. This is my first post on a new series I am doing on the blog, Discovering New Brands (or I may keep with Cruelty Free Quest as the series title). I hope you enjoy!

I was contacted by the brand Natures Dream, and asked if I would like to receive some products to explore and try out. Natures Dream are the umbrella brand for several other brands, so I did a bit of research on them before accepting their offer. They are a UK based company, that set out 18 years ago to provide customers with products that are naturally better for their skin, hair, and bodies. Amongst other brands, they are the distributors for Saaf Skincare and Natura Siberica. These were the brands that I felt suited my ethos best, so was sent products to try from.

A little about the brands

British made and owned, Saaf Skincare (saaf means Pure) are products that are highly active, yet use totally natural and pure ingredients. Fully accredited by The Soil Association, and Leaping Bunny approved, they harness natural, ethical ingredients to produce products that heal, protect and moisturise. As well as the Leaping Bunny, they are certified organic by the Soil Association. Both accreditations are only given after strict criteria have been met, so you know there are no hidden nasties!

I love the story behind the Natura Siberica brand. Born in Siberia, the products are made based on the traditional remedies of ancient Siberian and Far East of Russian tribes. Working with these tribes, the ingredients are sourced from unspoilt landscapes in Siberia. The brand supports fully, ethical and responsible practices to sustain the livelihoods of these indigenous people. I was actually blown away with the support this brand gives these people. From supporting their livelihoods, to sponsoring their dance championships investing money in their botanical gardens. Amazing and such a conscious brand.

The products I have been trialling

Northern Soap for Deep Facial Cleansing  –  £12 

cleansing soap from cruelty free brand natura siberica

When I opened this, if Im honest, I wondered what the blooming hell it was. My mind instantly went along the Pears soap route, thinking it would be a solid bar of soap. After reading the box, I realised that it was actually a buttery type product for giving your skin a deep cleanse treatment. The advice is to use a couple of times a week, which is what I have been doing. Its a thick, black mud, that you apply to your face, camouflage soldier stylee. I looked beautiful once applied, as I am sure you can imagine, and you would have seen on my Instastories if you watch them. I massaged it in, and then left it to dry for a few minutes. You then use the little black sponge provided and warm water to remove. It removes very easily with no scrubbing required. Lovely. The ingredients within this product are known for their gentle cleansing properties. You have activated charcoal to absorb excess oils, as well as wild Siberian herb and berry extracts, known for their moisturising and nourishing properties.

Now, can we talk about the scent of it for a minute. Ohhh My Goodness. It smells like almond heavy, cherry bakewells. Delicious, (although inedible, do not be tempted to lick it whilst on your face, as “a friend” did…..ahem).

My skin felt amazing straight after, but what I loved the most, was how it felt the next day. It had a luminosity about it, and felt so soft. I was really impressed. I have used it now twice a week, for four weeks and get the same results each time. As I was gifted these items, I was unaware of the price but when I researched, was amazed to see that it was such great value. Just £12 for this pot, that will last for ages. Fabulous.

I am now desperate to try the White Cleansing Butter and the Black Micellar water from the brand. Oh and their haircare….

Enriched Cleansing Tonic Anti-Age – £6.25

cruelty free brand natura siberica

I have been using this as my toner, and after my balm cleanser of a night. Im using it as a toner, but it could also be used as a really gentle cleanser. I use it by applying to cotton wool pad.  I love it as a toner as one of the main ingredients is Ginseng extract, which is a brilliant toner and rejuvenator. Enriched with minerals, the toner also has Meadowsweet extract, which helps to protect the skin from environmental factors.

Saaf Organic Ultimate Moisture Serum – £19.99

serum from cruelty free brand saaf

This serum is a beautifully light textured oil, that sinks into your skin and makes it feel so nourished. I really like it. It does take about 10 minutes to sink in, so I have been using it of a night when I have a little more time. You can use it morning and night though if your skin requires it. My skin is quite changeable, so what it needs one week can be different the next! I used this serum as a 7 day, overnight treatment after I was unwell and my skin really reflected my health, and it hydrated it and made it feel like my skin again. I have then been using it three times a week, (roughly every other night) to keep the hydration levels up. This beautiful oil is packed full of flower and herb extracts, so it smells like a decadent spa treatment. You know when you go to a spa and you have an aromatherapy massage? That feeling of ahhhhhhh? Thats what this serums smells like. It has Pomegranate seed extract as one of its main ingredients, a fabulous anti-oxidant for the skin.

cruelty free brand saaf


Again, the range has so much to offer, and the Pure Face Cleanser and Cloth, a balm type cleanser, has caught my eye.


I absolutely love that I have been introduced to these brands. They could not have fit the ethos that I am striving to adopt better. I think that we should all be looking at trying to buy with conscious and mindfulness. Our planet and our animals, will thank us for any small changes that we make. Every little helps as they say! I am so interested in looking more into brands that supports the communities from which the recipes for the products, or the ingredients that go into them, are taken. Supporting and empowering the people that enable brands to bring us these products, sounds like the way forward. I absolutely love the concept.

As well as introducing you to these great brands, I hope that I have shown you a small eye opener to the idea that we can buy with conscious. There are brands that are trying to make a difference, and not just thinking of profits, and that can only be a good thing. I would love to know if you try anything from these brands, or if you find brands that are following a similar ethos. Id also be really interested to know if you do think about the brands you buy from. No judgement here at all, Im new to this concept myself, but I find it very interesting and am keen to know others feelings and views on it. Let me know xx


***This post is not sponsored, but the items were gifted to me. As is always the case on my blog posts, all opinions, views and findings are truthful and my own.



  1. January 29, 2018 / 2:27 pm

    Lovely post Kerry. I really like the sound of the first product! I’ll have to see if they ship to Spain! I’m all up for going cruelty free, it is so hard though isn’t it and I get so disappointed when I find out brands I love aren’t cruelty free, like clinique : (
    I think we all should be mindful when buying products because there are so many excellent ones out there that are cruelty free xxx


    • kerrylifeandloves
      January 29, 2018 / 3:18 pm

      Heather Im so glad you enjoyed the post! Iv become really passionate about conscious living etc, i think programmes like The Blue Planet (not sure if you get that in spain) have heightened my awareness to how we abuse everything so badly. I feel like I need to do my bit! I can find out for you if the ship to Spain? The cleansing soap is amazing! Thanks for reading lovely lady xxx

      • February 8, 2018 / 7:54 am

        I know me too – I love to recycle. I haven’t seen the blue planet program but have heard lot’s about it. We have big communal bins here and there’s a plastic one which is good. We have started to be more aware of it all too. Even Marks got his own bag for life when he goes to tesco when he’s back in the uk lol. He keeps it in his briefcase haha quite cute really… xx

  2. Blush and Brews
    January 29, 2018 / 3:35 pm

    I’m really interested in trying the serum! I’ll have to look them up. Also, if you want to check out my latest post, I was sent some products from Love Beauty and Planet that are organic and cruelty free and I loved them! xx

    • kerrylifeandloves
      January 29, 2018 / 4:00 pm

      The serum is amazing. After I was unwell with the flu, my skin was shockingly dry. After treating it for 7 nights with it, skin was fabulous! Oh i will pop over for a read, Im on a quest! Thanks for reading, and thanks for the suggestion xx

      • Blush and Brews
        January 29, 2018 / 4:02 pm

        I’m just getting over the flu and strep myself, and my skin is a nightmare! I’m going to have to grab this asap. I already have the dryest skin on the planet so being sick is always hard on my skin. 🙂 Thank you!

        • kerrylifeandloves
          January 29, 2018 / 4:06 pm

          Ohh poor you! I hope you are recovering now. Lots of vitamins and rest x. You are more than welcome, Im sure it will help your skin xx

  3. Jean
    January 29, 2018 / 3:39 pm

    What an informative post Kerry, I am 100% with you on being mindful of products we buy, like you say, if we all play just a small part in helping our planet and animals, in the end it plays a big part. I love the sound of these products and will be definitely be giving them a try, thank you for reviewing them and giving your opinions

    • kerrylifeandloves
      January 29, 2018 / 4:03 pm

      You are so very welcome Jean, I am so glad you found it informative! I agree with you 100%, and I love how you have put it, playing a small part becomes a big plant. Thats a great way to say it. The ranges I tried out have a huge range of products, so definitely pop over there for a look. I have many more on my wish list! Thank you so much for reading x

  4. January 29, 2018 / 6:11 pm

    That serum particularly sounds wonderful. I didn’t know about these brands, so thanks for introducing us to them!

    • kerrylifeandloves
      January 29, 2018 / 6:29 pm

      Oh its like a little secret weapon against dry skin! Well that makes me so happy. I love to discover new brands through blogs, so Im thrilled that I have introduced you to a new one. Im so pleased to have found them myself, Im becoming obsessed with these ethical brands. Thank you so much for reading xx

  5. January 30, 2018 / 1:24 am

    Excellent post. I agree Kerry.

    I’m interested in that serum!

    • kerrylifeandloves
      January 30, 2018 / 9:26 am

      Thanks for stopping by Loretta. Im so glad you agree, we can all do our bit cant we. The serum is literally amazing!

  6. January 31, 2018 / 8:43 am

    This looks fab Kerry! I have been trying more ethical and natural products this year too so this will definitely be on my list. Thanks for the great article x

    • kerrylifeandloves
      January 31, 2018 / 8:54 am

      Hi, thank you so much for popping over. Thats so good to hear, we will have to compare notes! Id love to hear if you find any gems xx

  7. January 31, 2018 / 9:26 am

    Love this! I’ve been more conscious of what I buy lately too, especially with cruelty free and avoiding nasty ingredients we don’t need. Will defo keep up with the series 😊

    • kerrylifeandloves
      January 31, 2018 / 12:33 pm

      Thats is great to hear, thank you. Im so glad there is a move towards being more mindful. Im finding it so interesting the amount of companies that are moving towards social responsibility and consciousness. I love it! Thanks for reading xx

  8. January 31, 2018 / 11:16 am

    Will have to see if available in Canada. Yes to ethical company and supporting them.

    • kerrylifeandloves
      January 31, 2018 / 12:34 pm

      Thank you so much for popping over and reading x

  9. January 31, 2018 / 12:58 pm

    I love the look of serum, it looks so fancy and high end. xx

    • kerrylifeandloves
      January 31, 2018 / 2:03 pm

      You are so right, it really does yet its so reasonable. I love what it is doing to my skin too! Thank you so much for stopping by x

  10. January 31, 2018 / 1:57 pm

    This is so fun! I never thought of using this as a goal for a new year, but I think this could be everyone’s reminder to stop and think about what we are using. Today I have a day off- which means grocery shopping, & today because of you- I will be looking for new cleaning supplies, but today it will take extra time and research! This is awesome!!!

    • kerrylifeandloves
      January 31, 2018 / 2:06 pm

      Oh Tiffany that makes me so happy! What a great, positive attitude that is. Its so weird you say this about cleaning products, as I have been researching brands this morning that are eco friendly etc. Great minds think alike! Thank you so much for being so proactive from the post, I am over the moon that it has at least prompted some mindfulness. Yayy! Thank you so much for reading and leaving a comment xx

  11. January 31, 2018 / 1:58 pm

    Natura Siberica is getting bigger here in Manitoba- we have a similar climate and their cold weather products are amazing!! These Canadian winters are so harsh, and having ethical options for skincare makes a world of difference.

    • kerrylifeandloves
      January 31, 2018 / 2:08 pm

      Ohh thats so interesting, I love that you know them already! I had never heard of the brand until they were introduced to me. I am going to pick up a few more bits from them, I just adore their whole philosophy, anything you would recommend trying? Thank you so much for reading and leaving a comment x

  12. February 2, 2018 / 9:15 am

    Ooh I like the look of the facial cleansing soap! And great that they are kind to the world. Will be looking in to this brand. Thanks for introducing me.

    • kerrylifeandloves
      February 2, 2018 / 8:21 pm

      You are more than welcome! I have been using the soap 2 or 3 times a week for almost 6 weeks now, and my skin seems so clear and smooth. Im really impressed. Glad you found it useful xx

  13. February 7, 2018 / 10:24 pm

    I’m also wanting to transition to being CF this year – I’m finding it hard to no where to draw the cut off though, and whether I should continue using what I have or clear out non CF completely.
    That serum sounds fantastic though, I’ll add that to my list on my phone!
    Helpless Whilst Drying

    • kerrylifeandloves
      February 7, 2018 / 11:33 pm

      Hi Rachael, thank you so much for stopping by. I agree with, Im the same, I have so many products that I am now aware sell in China, (therefore not CF) that I feel bad using them. Its a hard call isn’t it. I think as long as we are aware, we are making small changes to what we use, then we are going in the right direction. Any step forward, no matter how small, is a step nonetheless eh? Thank you for taking the time to comment xx

  14. The Laura Jessica
    February 10, 2018 / 6:17 pm

    Great post Kerry. Cruelty-free is becoming more of a thing now. There are so many great products out there xxx

    • kerrylifeandloves
      February 10, 2018 / 8:45 pm

      Thank you! Im actually discovering some amazing new brands! x

  15. February 11, 2018 / 8:08 pm

    I love this post, I am also on a cruelty free quest and finding so hard to find good companies that are also ethical as well. I am definitely going to check them out.

    • kerrylifeandloves
      February 11, 2018 / 8:14 pm

      Im so glad you found it useful, they have some gorgeous products. Iv found a few companies, I have another to share soon, but it is taking me some time to pick through the good and bad! Thanks for stopping by xx

  16. February 28, 2018 / 12:25 pm

    Absolutely love the sound of these products thank you for bringing them to my attention. Even though ethical cruelty free products are high profile right now, I still find it hard to source good ones. It’s great to read your thoughts x

    • kerrylifeandloves
      February 28, 2018 / 5:25 pm

      You are very welcome xxx

  17. ana
    July 23, 2020 / 9:27 am

    Unfortunately, the history of siberica cosmetics is completely different. In the 90s, creator of the brand (russian businessman engaged in the import of alcohol) created a dishwashing liquid, this product was completely non-ecological.

    • July 24, 2020 / 9:07 am

      Oh that is interesting to know, thank you. I suppose at least they are moving in the right direction now. Hopefully, this change in product line means they have grown and become more educated as a company.

I love reading your comments x

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