All Aboard the Latest Bandwagon……

I think I need to start this Cuppa and a Chat post with making sure that it is understood that although a little controversial,  no offence is meant in this post whatsoever, and Im talking about SOME people, not all. It is purely my observations, and you know me, I like to throw things I observe open to discussion. I write my Cuppa and a Chat posts for exactly that, a discussion. I like to try to understand why certain behaviours occur, and I love to hear other peoples view point and opinion, so lets jump in……

I have spoke before about how I feel the whole Instagram, blogging industry has become a little cookie cutter. Im not talking about fashion trends etc, that has been around for ever, Im talking about the “trendy opinions” and bandwagons peole jump on. It saddens me that people post things on their Instagram that they think will be popular, not what they like or are passionate about. The whole creativity and individuality has gone, replaced by a weird popularity and validation contest that people want to win. Becoming Instafamous or getting free stuff from brands seems to be the drive of a large percentage of the people that use the app now. Well this post was inspired by a few things really, and while it is not about the two very different examples I give in this post, they are the most recent that showcase the points so I will use them.

all aboard the latest bandwagon

One of the things that caught my eye was an incredibly interesting post I read on a blog. The other was the craziness that has gone on over the Stacey Dooley documentary about fast fashion. These are just two examples, but we see it time and time again. The minute an opinion grows legs and takes off, the world and his sister are writing about it, or have had an epiphany about their own behaviour……until the next popular opinion rears up and its all aboard that bandwagon! I know I am not the only one to notice this..

Im not here to thrash out the points made in either of the examples Iv given. That is not what this post is about and believe me, you will be able to read a million posts on blogs about the fast fashion one in no time. Im here to talk more about the way bandwagons are jumped on in general. Id like to try to understand the drive behind it. I do think in some cases, people are genuinely moved by something they see, and they are truly propelled into action and want to make change. I also think its great that important discussions can be had when these sorts of debates blow up. However, it seems that largely,  the people that commit to actually make the changes, are more often than not, the ones that just MAKE the change without having to tell a gazillion people about it. They take action, not just say words.


So lets look at the two examples I have used. The blog post I mentioned, was on Passion Passport, It was a conversation with a creator of a tongue in cheek account on Instagram, (Insta_repeat) that noticed the way a certain style of (mainly travel) photo would become popular, then before you knew it a gazillion versions of the same photo were created. We have ALL seen this in all genres, (remember the flower walls or Peggy Porshen photos everyone). He calls it the copy-cat culture, and there is not one of us that use Instagram that has not seen the trends. I mean, people actually write blog posts on “the most Instagrammable places”  WTF!  The post talks about how something that is usually born out of a genuine individuals creativeness, see’s some popularity, so everyone jumps on the bandwagon and tries to replicate it. In the post, the guy behind the Insta_repeat project says a great line, “Social media has become a popularity contest. Popularity has never fostered creativity”   How true is that! We scroll through Instagram a little bored, because its all same old same old. Same filters, same orchestrated set ups, same themes, same fashions, same look.  Why can’t people just be themselves!!! I genuinely don’t understand, and I know we had a chat about it in this post, Is Social media the new Validation tool.

Moving on to the fantastic Stacey Dooley documentary. Now, I never post about fashion, its just not something I personally find interesting to talk about on social media. With my friends and a cuppa, yes, but not daily. Thats ok isnt it. Not everyone likes the same thing! I wear clothes. I enjoy fashion, but I feel no need whatsoever to show what Im wearing every day, or to see what others are wearing. I have shopped my wardrobe for years as I tend to buy quality over quantity. Im a huge fan of the capsule wardrobe concept. I am however, very conscious that I travel quite a lot, so I need to reduce the carbon footprint that I leave behind. I watched a programme a few years ago about this, and it did propel me to make changes, to try to balance my impact on this ole planet of ours. These programmes are great for raising awareness.

However, the documentary was in my opinion, vital to try to wake people up. It was brilliant and I thought, one of the most important things that people need to become aware of. WE ARE DAMAGING OUR PLANET. If this documentary gets just a few people to be more mindful of their choices, then hala- bloody -looyah. However, the old bag cynic in me has some doubts. On just my own feed, I have seen people that post regular, and I mean daily, changing room stories or new clothes items, suddenly telling us that all their clothes they are wearing are old as they are “shopping their wardrobe”. They are suddenly trying to convince us that they rarely wear new clothes, yet are constantly in “gifted” items instead!  “You know they are new clothes too yeah Hun….?? They were also in packaging to be sent to you, so probably worse in many cases!”  All of a sudden these people are mindful. I have also seen an explosion of new hashtags being started, all centred around the slow fashion type thing. Again, the cynic in me might suggest that in some cases, (not all)  this is a little bandwagon jumping to feather their own nest, grab a few new followers, not in fact because they are hugely passionate about change.

Going a little off tangent, something that I am sure we can all agree on is that there HAS to be change. This wonderful planet of ours is not going to be able to sustain the abuse that we are putting it through forever. As another side note, did you know, that our generation will apparently be going down in history as the most savage and destructive? More animals have become extinct in our time than in any other. Whole species of creatures just wiped out. Let that sink in for a moment…. With our materialism and insatiable appetite to have more more more, we are killing off the beauty of our world. It breaks my heart

all aboard the latest bandwagon

Anyway, back to the point. I totally agree that these “popular opinions” get people talking, and that can only be a good thing. That is fantastic and serves its purpose. I just get frustrated. What I struggle with is the insincere declarations and statements. The cheap talk of how people are going to make change. How “concerned and distressed” they are about it. The band wagon is briefly jumped on, before their next “new item” is posted. These same people are the ones ramming new products and new clothes down our necks in 80% of their squares. I also know some of the people I follow are genuinely trying to make a difference. They have recognised their own reckless buying etc and are making changes. That is success!

Don’t misunderstand me, Im not immune and I know I bandwagon jumped a few weeks ago with the whole Mrs Hinch thing. She has gone to over a million followers in just 3 months! People are constantly tagging her, using her hashtags, repeating her catch phrases. Iv even seen people talking in her accent as they are cleaning! Its madness! For about 3 days I was writing shopping lists of cleaning stuff I needed to buy. Then I came to my senses! Yes, I love her cleaning tips, and have introduced quite a few of them, but I do not need four different chemicals poured down the same toilet to make it clean! I jumped back off the wagon, and I will stick to my eco-friendly brands. I did get swept away for a day or two though!

So, my question is, and I appreciate I could come across as a cynical old bag at this point, (you know me, always honest with my view) do you think people genuinely believe their own words, (yet slip back into old habits quickly) Or, do you think that they just see something with a bit of traction and think they can grab a few followers by seen to be having that opinion? I value your honesty.  I know, with absolute certainty, that some people do jump on for their own gain. You see it in their past performances of known tactics used for gain. We are none of us idiots and trust me, I am far too long in the tooth and experienced in business to not see these tactics for what they are! But the bandwagon jumping seems to have reached new heights! Lets discuss it. What do you think? Have you jumped on any bandwagons, and was it because you felt moved to take action? Do you agree with me that it has reached new heights? Id love to hear your views, lets discuss! 





  1. October 19, 2018 / 10:10 am

    Ah brilliant post Kerry – I love your cuppa and chat series – don’t ever stop this! And of course you have a very valid point about people jumping on the bandwagon to try and climb the popularity ranks. I also think that people (especially younger people) don’t just imitate others who are more successful than them to gain a few more likes, they do it as part of peer pressure and to ‘keep up with the Jones’ if you like.

    It’s ‘trendy’ to know about certain things or people isn’t it? (like Mrs Hinch) and some people will scoff at you for not knowing who successful people are. I only found out about Mrs Hinch a few weeks ago from a friend who asked me if I followed her – I didn’t, but I do now. But this is because I’m a bit OCD when it comes to cleaning (I’m very house proud!) and I relate to her cleaning stuff (in small doses!) If it had been a friend mentioning a famous car driver that I should look at on social media, I wouldn’t give two hoots about them because it’s just not me – and I certainly wouldn’t have followed them. But I do think some people get caught up in the whole bandwagon thing AND are worried about not keeping on top of the latest trend. I say create your own trend and do what you love doing (as we are!).

    But that’s not to say tastes and likes can’t change. As you know I’m not big on makeup or fashion BUT as I’m getting fitter and looking after myself a bit more these days (I looked in the mirror in the summer and really hated what I saw!), I’m starting to gain confidence. And with this confidence (and a few compliments) I’m starting to buy new clothes for myself and – can you believe it – new makeup! You’d be really proud of me! So while I’m on my own little ‘self-discovery’ journey, I might share a one-off beauty or fashion post when I buy cool clothes, but I’ll always stay true to what I like – not what I think others will like. Put it this way, you’ll rarely see me in skyscraper heels and looking like a clown! ha ha. Unless it was for VIP of course 😉 XXX

    • kerrylifeandloves
      October 19, 2018 / 11:20 am

      I love this full answer, please don’t ever apologise for long answers. Thats what I want, peoples views and opinions. I think, that what you have said in your answer, is exactly what a blog should be! Of course as people we evolve and change (I rarely write beauty now) but that is because life changes and we ebb and flow. i love that peoples blogs reflect that change, because that is them evolving and growing as people. That was how blogs originally came about wasn’t it, as online diaries. That is real life. Its more the “false agreements” that I struggle with. People acting like they have felt that way for ever, when in fact it never occurred to them before popular opinion raised it.
      Don’t ever stop evolving and growing and letting us as your readers see that. i love the human side of blogs xxxx

      Thank you for reading, I appreciate it xxx

      • October 19, 2018 / 11:37 am

        Yes – you hit the nail on the head with this one Kerry. Such a shame that people get sucked into trends just to be popular when they’re not interested in it deep down. Ah well, if they could see how transparent they were being, maybe they’d stop!

  2. October 19, 2018 / 10:11 am

    Oh gawd….I’ve almost written a bloody essay above – soz about that…got carried away! 🙂

    • kerrylifeandloves
      October 19, 2018 / 11:21 am

      Essays are always welcome over here. You write on lady!

  3. October 19, 2018 / 2:02 pm

    I tend to try and write about or interview people that I really do like or am interested in or on subjects that I find fascinating. I’m too old to worry about whether I’m bucking the trend, on trend or leading the trend! I blog for me initially! LOL! 😊

    • kerrylifeandloves
      October 19, 2018 / 4:29 pm

      Hahaha! You and me both! I think that is exactly my point. If its something someone is passionate about or has genuine interest in, then thats what I want to read on a blog. If its just to flow with popular opinion, that comes across in someones writing I think. I enjoy reading posts from people’s interest and passions. I get excited because they are excited about it. Thats what I want to read, not just copy and paste type posts. I hope Im making sense lol. Thank you so much for your view point xx

  4. Katherine
    October 19, 2018 / 2:29 pm

    I totally got sucked into the Mrs Hinch bandwagon!!I think she’s great and like you, I’ve taken some of the things she does and it’s made my life a heck of a lot easier but other things…not so much;-)there’s only so many times I can spray my sink with stainless steel spray in a day;-)I am however guilty of the Stacey Dooley bandwagon but honestly, for me, nothing has hit home clearer:-(My shopping was out of control, I was becoming resentful of all the new posts on Insta and that documentary just totally moved me!I was able to see that I have been a part of the problem that is being created:-(Sometimes we need something to push us into change and for me, that documentary was it. I decided to create a hashtag because there seems to be millions out there about buying clothes but not so many when it comes to reposting the same outfits. I also love taking outfit shots as I can look back on them and think “oh yeah, i loved that look, I’ll wear that again”, like a diary of my wardrobe sort of thing. I went to Bluewater today and didn’t once feel the need to look at clothes so I feel a sense of achievement already as for me, that’s a huge step in the right direction. I can’t promise I didn’t come away with a Charlotte Tilbury lipstick though;-)I love your posts and the way you talk about current things:-)xxxx

    • kerrylifeandloves
      October 19, 2018 / 4:37 pm

      Ahhhh Katherine, you were actually one f the people I had in mind when I said about how I see some are genuinely moved to make change. I saw and FELT that in your post. I knew you wasn’t bandwagon jumping. I thought the documentary was excellent, and about time that people were made to face up to the problems we are creating. It was so good. I think social media makes people a little crazy lol. It seems to make normal thinking people, feel like they need to live up to some idealised world. Thats why I think so many jump on the popular opinions. Its rife on Inst the last few days, yet we both know those same people will be showing their latest buys next week. I am so happy that it has impacted you so positively. You are kind of one of the success stories of that show! Thats fab that it gave you such clarity about your own actions. That is REAL. Not bandwagon jumping. Ok, Im banging on now, I will shut up hahaha! Well done lovely, and thank you so much for your honest comment. You know I appreciate it xxxx

      • Katherine
        October 20, 2018 / 8:55 am

        Thank you so much and that is so lovely to hear. I was out of control but now I’m determined to not be sucked in by the needless spending. I may even end up saving some money;-)Xxxx

        • kerrylifeandloves
          October 20, 2018 / 5:36 pm

          Thats brilliant. You should do a post after a while telling us all about it. Id love to read it xx

  5. October 19, 2018 / 4:02 pm

    Yes! I do think people get sucked in! I see it every day on the social. The docu did make me sit up and think. I think packaging is where they need to start. It’s amazing how much unnecessary stuff brands use for sure.

    • kerrylifeandloves
      October 19, 2018 / 4:39 pm

      Ohhh packaging! Thats a huge bug bear of mine. I think any popular opinion is fantastic if they result in genuine change and action. Its the in sincere and cheap talk that gets my goat. Not just with the Stacey programme, but with any of the “trendy topics” that do the rounds. Maybe Im just old and cynical hahahaha! Thanks for your comment and for reading xxxx

  6. October 20, 2018 / 12:21 pm

    I’ve seen many “fast fashion” posts in my reader recently and I was wondering why is so, thanks for clearing it out for me. I was surprised by many of those posts because the problem of fast fashion is around for many years, ever since high street brands became this huge popular thing. I don’t actually shop a lot, I’m a fan of capsule wardrobe filled with basics that go well together and always look good. Also I’m a fan of quality, so I invest in pieces that I know will lasts for years in my wardrobe. Also I find thrifting as something I enjoy a lot, so I would buy some basic pieces in thrift stores and use them for years to come. I hope that people write about “fast fashion” topic because it truly what they want to discuss and write their opinion, not because it will get views or new followers. But having said that I know that most people like to jump on bandwagon just because they want to appear relevant, which for me is so sad. Amazing post, really enjoyed reading. Btw sorry for long comment, I got a bit carried away. xx

    • kerrylifeandloves
      October 20, 2018 / 5:42 pm

      Ahhh no need for ever apologising for long comments over here, I love to hear peoples views and opinions. Thats interesting that you have seen an influx of fast fashion posts, and exactly what I thought might happen! I think the whole bandwagon jumping is rife, but as you say, we can only hope its for the right reasons. You always look gorgeous so whatever you are doing is working xx Thank you for joining in the discussion xx

  7. October 20, 2018 / 2:36 pm

    I love this series of yours. You really make people think, and I miss that in a lot of the posts out there in bloggerland!

    I don’t see as much of this because my time on Instagram was less than 24 hours! But I think we can see it in the blogging world too.

    I think in the case of Instagram, it’s definitely magnified – from what I’ve heard – but I think you can also even see the seeds of it in the school playground. Some popular girl has a new opinion/idea/fashion item, and then a bunch of others decide it’s cool – because they want to be cool – and to be seen to be cool – until the next cool thing comes along. They want to belong to the cool crowd and don’t mind if that means selling out and losing what makes them unique.

    So what I’m saying is I definitely think people do this online and on their blogs, but I know people who do it in real life too. Suddenly they get an idea about something being the BEST THING EVER – because someone somewhere said it was – and it lasts a couple of weeks till the next best thing ever comes along. Or the thing that everyone should be doing or caring about. They’ll try and convince you to do it too, but it won’t last, because they run out of steam, or nobody is talking about it any more and they run the risk of not being cool if they continue to care.

    They want to be seen as someone who’s got their finger on the pulse. I see it more as someone who’s following on like a sheep, but hey, nobody asked me and I’ve never cared enough about this kind of thing to put the energy in to make it work.

    I don’t think it’s fair to blame younger people for this either, because I see people my age (30s) doing it too.

    Of course I care what people think. I try not to look at likes and comments too much, but I’d be lying if I said that I didn’t. But I think you can stand out more in a positive way if you are known for your own opinions, not just because you follow the latest fad.

    On a less cynical note, I think sometimes people’s intentions are good, but they don’t have a plan. They get on board with a campaign emotionally, but don’t really think about what that means, and what changes they would have to make. Then it all seems too hard and they give up. That’s the people with good intentions. But I totally agree there are others who will say whatever they think is expected of them just to get more likes and be seen as virtuous and inspirational!

    • kerrylifeandloves
      October 20, 2018 / 5:50 pm

      Kirsty i love the points you have made here! I think you are right that this type of behaviour probably starts in the playground. What a shame that it didn’t get left there lol. I too totally think some peoples intentions are good, and I like the point you make about some not having a plan. I think you could be right. That also makes sense why some people who seem genuinely passionate about something, then run short! Good point.
      Iv always felt that writing about something that I am not passionate about, comes across in my writing. I made the decision to only write what feels my heart with joy. I also want to try to encourage to explore the world, their mind etc too.
      You have given me points to think about, I appreciate that. Thank you so much for your kind words too, I am so thrilled that people like this series. Its way up in my loves of posts to write!

  8. October 21, 2018 / 8:01 am

    I tend to believe the best in people, and while I like to say “no, I think people speak from the heart” I get the feeling that more often than not it is for popularity. It’s quite exhausting because I want to read blogs where people are being open and honest, but now I just don’t know if people are anymore.

    • kerrylifeandloves
      October 21, 2018 / 10:04 am

      Hi Lizzie, thank you so much for reading and giving your view, it is very much appreciated. I know exactly what you mean. I like to think that people are being honest, but I think sometimes, you can tell in their writing that its not something they are passionate about. I think sadly, now blogging has become something people see as a job, it blurs the lines a little of people writing for passion, and people writing for free stuff and cash! I think that is the main reason that I would not want blogging to become my job. I like to write for passion xx

  9. October 21, 2018 / 4:26 pm

    Yes, people can tell if you’re enjoying yourself or if your heart is in it. I think that goes for which platform you use too, which is why I tried live video for my business and abandoned it because I hated it!

    I think you see the same thing at New Year – people have these great ideas about what they want to learn/stop doing/do differently, but after a couple of days they give up because they didn’t think about how to do it.

    But there will always be people who say they’re going to buy less clothes/use cruelty-free make-up/eat more healthily etc just because they think it makes them sound good. Really it would be better not to say anything at all if they don’t plan to do it, because readers do pay attention to what you say.

    • kerrylifeandloves
      October 21, 2018 / 4:47 pm

      I totally agree with you. People should just take action if they feel compelled to, but not announce about it to the world. then, when they have found their way with it, they can pass on their views/experiences/etc, and educate others on it. I think this is a great point kirsty, thanks for adding it to the mix x

  10. October 21, 2018 / 8:00 pm

    This is really thought provoking Kerry. I have noticed this happening – suddenly everyone seemed to be wanting to show the contents of their cleaning cupboard on Instagram. I personally try to avoid it, but I don’t think badly of people who do – each to their own (even if their own is copied from someone else’s idea/success wink wink)

    • kerrylifeandloves
      October 22, 2018 / 8:59 am

      Its quite a weird phenomenon isn’t it! One of the ladies in the comments thinks its a behaviour learnt in the playground. Everyone jumps on the popular opinion to be liked or validated. Its a strange thing for sure! Thank you for reading, and adding your views. Always appreciated xxx

  11. October 25, 2018 / 9:00 pm

    Ou I’m starting to really enjoy these posts hitting my inbox 🙂 They are just getting better and better!
    I havent seen this fast clothes programme but I’ll be keeping an eye out for it. In the last year I have turned to thift shop clothing. Now that I think about it though, I got that from online sources and thinking it was “cool”…
    I also feel that people do “copy” especially on Instagram as they see people with high numbers and want that to. Its so hard these days to get followings so I can see why people get frustrated and just say sod it and copy. Its like they feel their original work gets them no where… do admit being guilty of this sometimes. Following a theme on the gram being one….
    From the above comments the playground analogy is ringing bells for me! Thats a great one in my opinion!

    • kerrylifeandloves
      October 25, 2018 / 9:34 pm

      Ahhhhh thank you so much! I really appreciate that. The cuppa and a tea posts are amongst my favourite to write, so that makes me happy. I think you are right, the frustration with algorythms etc make people look for a faster path to a larger following. Its such a shame that it squashes originality. I think following a theme is no problem, if its your theme if that makes sense. I honestly cant look at another orange tinged theme though at the moment lol. Thank you so much for reading, I really appreciate you joining in the discussion xxx

I love reading your comments x

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