What Life/Blog Niche do You Fit Into?

Grab your cuppa, its that time! We are going to see whats in my brain this week and discuss it. This post came to me when I was writing down a few things about my blog. Some one asked me what I blog about, and I felt like I reeled off a list! Apparently we are meant to write about three subjects maximum! I would love to know your thoughts on all this.

I do feel like my blog has a niche, I call it travel and lifestyle, but I also know I write about a lot more than that. It got me thinking about me as a person, and whether I have a niche in my actual life, let alone my blog! So, today I am asking the question, what life niche do you fit into, and does your blog reflect that.

Iv discussed before about trying to fit yourself into a box. In the post Round Peg in a Square hole, I spoke about how my son struggled with school as his teachers didn’t really get him. I also spoke about how he was probably following in my foot steps in that way. I confuse myself sometimes, and things like social media really add to my confusion as I am not sure where I fit. Let me explain further. Whenever you google or look for anything blog help related, you will be asked “whats your niche”? If you look up anything to do with growing an Instagram account, you will be told “post things related to your niche: Niche niche smeesh!  I don’t know what my life niche is, let alone my blog niche! I don’t have one!

what is your niche

All of my life I have been described as quirky, unpredictable or had people say “gawd knows what she will do next”. I can change my mind literally from one second to the next. My husband has come home from work in the past to find our house up for sale, two shetland ponies in our garden and half our kitchen furniture sold. Not on the same day, Im not that bad….. I have never been afraid to take risks, never been scared of a challenge and always jump in to things without thinking. However, I also overthink everything, always feel the risk Im taking will pay off and always have a plan. I can come across as scatty and impulsive, which I am, but I would have felt with certainty that I was doing the right thing. I struggle to work out what my brain is thinking, let alone anyone else work me out! No wonder I can’t work out my niche!

what is my niche

In life, I do a very girl dominated job. I work in the beauty industry, and with that, there is a certain stereotype. I am supposed to be very girly, almost always immaculate and groomed, and probably a little high maintenance. The reality is, (and you would know this if you follow me on Instagram stories) I rarely have make up on, I never have my nails painted, often my hair is unbrushed and I am quite often out in public in my pyjamas. I have no vanity whatsoever, so I don’t fit into my job niche.

Lets look at blogging. My huge passion in life is travel. It is the thing I think about and plan for the most. However, a huge percentage of the travel bloggers are waaayyyyy under 30. Im 45. Now don’t get me wrong, I have never encountered any ageism or negativity in the travel blogger community, but when it comes to things like Insta they are all posting photos of them in their swimwear and infinity pools, Im posting mountains and buildings. You also do have a little bit of “travel snobbery” in the community, where if you are not travelling every other week, bedding down in hostels and travelling for months at a time, then you are not a “real” travel blogger, you are a holiday-er.

what is your niche I love a building!

Lets then jump to my own age group. So many of them, I would say the majority, are massively into fashion and ootd pics. There are a gazillion weekly fashion hashtags you can partake in if thats your thing, so there is a huge community in that area. I have zero interest in seeing someones (or posting my) daily outfit, so I don’t fit into my age group niche either.

Next you have the Mum/parenting bloggers. They are offering the latest research or advice in how to deal with your growing kids or teens. Amazing insight and methods are discussed. My parenting however, is more of an instinctive parent, (basically winging it and on occasion, accidentally feed my kids raw chicken, but that’s a story for another day) that just goes with my gut so have no pearls of wisdom in that area. Im just glad Iv kept them alive most weeks!

I love beauty products, make up and skincare products are my weakness. However, as someone that has spent 20 years studying and working on skin, I get frustrated by the bo****ks that is spouted in social media etc. I am passionate about skin health, but as I do it in my day job, Im probably more results focused than just trying everything and anything (On that note, please please please, dont part with your hard earnt cash that someone is encouraging you to, who has been gifted a product, used it for a week, and is then telling you its a wonder product. THEY CANNOT KNOW IN THAT SHORT AMOUNT OF TIME WHETHER ITS SH*T OR SUGAR!) Ok, breathe Kerry breatheeeee

what is your niche

I feel that Lifestyle Blogging seems to cover a lot of areas, so I suppose that is the niche I feel I identify with mostly. If I want to write about weird accidents I have had one week, I do! If I am writing about the history of Prague the next week, then I do! I get that it can be confusing for people on what they are going to actually find on my blog, but what do you do if you like everything???? You see my dilemma right?

I have been told a million times that I need to find my niche. I have been told that if I ever want to work with brands etc, then I should narrow down my niche so people know what to expect from my blog. I genuinely do not know how I would do that! I welcome your thoughts and discussion on that one! Funnily enough, when I looked at my reading list for the blogs I follow, as a reader, I do tend to follow blogs that are quite niche, which I was surprised at. Made me think even more!

So, tell me, what do you think about the whole niche thing? Can you identify your own niche? Do you find that you don’t write about certain topics because its not your niche? As a reader, do you prefer a blog that has just one or two topics? Do you have your “go-to” blogs for certain subjects? As ever, I would love to hear all of your thoughts xx



  1. February 9, 2019 / 7:46 pm

    My niche is varied too. Parenting but lots of other bits too. But then isnt it good when an actor switches genres? I loved seeing Meryl Streep in a myriad of roles. Wouldn’t it have been limiting just to keep as say historical character lady. Then we would have lost out big time!

    • kerrylifeandloves
      February 9, 2019 / 10:10 pm

      I love the way you have put this! So true. I feel sometimes that I am jack of all trades, master of none, but I just get excited and passionate about so many subjects. Thank you so much for your input, I love hearing other peoples views x

  2. February 9, 2019 / 8:02 pm

    Hi Kerry, you’ve written another great post! I have 2 blogs: one is my Francophile blog, which I’m told is too narrow and would be hard for me “to work with brands” – but that’s OK as it’s a passion project/personal blog that I’m not looking to monetize (that’d take the fun out of it)! In my other blog, I write about various topics (family fun; cultural events; music reviews; poems, and more), so I guess it’s a “lifestyle” blog if I must give it a niche name. Do you think I should consolidate and just have one blog?

    I agree with what you said about travel bloggers; most are under 30 and they seem to travel all the time. And with professional photographers in tow! Happy for them, but unrealistic for me and probably many people would agree. I’ve also observed that blogs about blogging are the most popular.

    Thank you for the reminder not to pay lots of money for a product a blogger got for free – good advice!! I appreciate reading unbiased reviews of regular consumers like me and then I can decide for myself. Thanks for sharing. Keep being your risk-taking self. You inspire me. I enjoyed this post!!

    • kerrylifeandloves
      February 9, 2019 / 10:15 pm

      Oh thank you so much for reading Darlene, and for your lovely comment. I understand exactly what you mean about passion projects. My Cuppa and a tea posts, (like these) are amongst my favourite to write, because I love the discussion they can open up. Do you think your bogs could consolidate nicely? I do! You could have your lifestyle blog, with a series in it, (your Franceophile posts) That could work? i do think that writing about a few subjects lets your readers get to know you better. It gives them a more rounded view of who you are as a person. Its difficult isnt it. I question myself all the time on whether I should narrow my niche! I really appreciate your input, thank you xx

      • February 9, 2019 / 10:42 pm

        I like the series idea – thank you!

  3. February 9, 2019 / 9:46 pm

    I’m all over the map and still trying out stuff to see where I feel I can offer the most value. Who knows? (Maybe the very strict Millennials came up with the “Find your niche’! , Find Your Niche’!”) LOL.
    Great post.
    ~Melissa xx

    • kerrylifeandloves
      February 9, 2019 / 10:21 pm

      Hahaha! You could be right! I think someone somewhere definitely made up the rules. I feel similar to you. I know lots of my readers enjoyed my skincare/beauty posts, but I became incredibly aware that I was adding to the crazy consumerism, and it made me uncomfortable. I just wanted to try to encourage people to experience life!
      maybe we will figure out our niche when we are grown up eh! haha xx Thank you for reading xx

  4. Samantha
    February 9, 2019 / 10:28 pm

    In my opinion, I think having a niche is a bit outdated these days. I mean, once our blog has established most of the traffic comes from organic Google searches. Someone can google literally anything and it might just happen to be a subject you’ve written about. If you narrow your niche to one or three topics then chances are you’ll miss out on those searches. That’s my theory! Our target audience doesn’t have to be so specific. If your subject might appeal to a 20 year old or a 60 year old! I might be completely wrong and I’m not saying we should write about every subject imaginable but lifestyle covers a fair bit. Blogging is evolving, we don’t need a niche anymore! x

    Samantha | https://thebeautyspyglass.com

    • kerrylifeandloves
      February 9, 2019 / 10:38 pm

      Ohhh Samantha I like your thinking, and thats the stance I have always taken. I have however, just lately, started thinking that maybe I am a little TO random? I also have to fight the very real urge to not write about even more things I like to discuss hahaha! I love your point about google, and funnily enough, last year search engines were my biggest traffic source. Not sure if that is because I learnt about SEO, but something changed. Thank you so much for your input and view Samantha, I really appreciate it and its given me more food for thought. xxx

  5. February 9, 2019 / 10:54 pm

    I really like having a whole range of different things to read and learn about on your blog. It’s like a lovely little surprise, where you never quite know which topic will come up. I think it’s great and I wouldn’t want you to change it! I suppose I have a lifestyle/parenting blog, but I don’t offer any advice. My niche, I suppose, is refusing to write about anything too serious, since I find real life to be far too serious at the best of times. Other than that I write to please myself. Niches are far too complicated!

    • kerrylifeandloves
      February 10, 2019 / 12:46 am

      Yayyyy! I agree with you. Ready everyones responses, and the messages I have received, its reminded me that I write for the love of writing. I think I should carry on doing exactly that. Im not sure why it is drummed into blog coaches etc that we should have a niche. Thank you so much for your input, I really appreciate hearing other peoples views xx

  6. Sally
    February 9, 2019 / 11:54 pm

    I follow you and read your blogs because you are you! I don’t actually mind what you write about although travel is something I enjoy myself! But ultimately I love your honesty, your realism and the fact that you are a genuine kind lady. I don’t think you should try and fit into a “niche” but carry on as you are. You are the only account I actually try and keep up to date with on a daily basis. Xx

    • kerrylifeandloves
      February 10, 2019 / 12:49 am

      Awwww now that has just made me fill up! You know Im an emotional woman haha Thank you so much, that really means so much to me xxx My husband has just read this post, and he said, “Kerry, YOU are your niche, dont overthink it” I think that is a great way of looking at it dont you?
      Thank you Sally, you have made my week xxxx

  7. beereaderbooks
    February 10, 2019 / 8:21 am

    I have to say as a reader I love to read a mixed niche blog, I don’t just do books or make up or travel or mental health all day so I don’t want to read about just one of those categories, it’s interesting to just read someomsom opinions on anything or have humour and some noce photigrphot etc, for me it’s just about the stories and entertainment, but I may be in the minority.

    • kerrylifeandloves
      February 10, 2019 / 9:43 am

      No I am the same, although was shocked to see on my wordpress reader that a lot of the blogs I follow on there are pretty niche! I love that a mixed blog shows me more of the person behind the blog to. I like to “get to know” the person who I follow, does that make sense? Its been so great hearing so many opinions on this subject, and I thank you for joining in with your views. Much appreciated xx

      • February 10, 2019 / 9:45 am

        Exactly, total sense! If I just wanted book reviews for example I’d just look on Amazon, I want the personality and to build a rapport with my bloggers & readers because that’s what makes a better community

        • kerrylifeandloves
          February 10, 2019 / 9:57 am

          I love that! I do think of my readers as my little community, so you are right. Love how you have put that, thank you xx

  8. February 10, 2019 / 8:34 am

    I think there should be a niche called unpredictable or a little bit of everything! I’ve been having a conversation about this the last few days Kerry. I have fashion, beauty and lifestyle on my blog but apparently I should just have fashion/beauty. The last two are my main but there is a lifestyle post thrown in every now and then, so that’s why I added it.
    I’m keeping it like that too because it’s my blog and I do what I like! I don’t care what anyone else thinks. As a reader I would have classed you as travel, beauty and lifestyle but it’s really up to you. xx

    • kerrylifeandloves
      February 10, 2019 / 9:49 am

      Hahaha Laurie, I think I would fall perfectly into that category! Why were you told that you needed to be fashion/beauty Laurie? Was it for brand work? I think brands do prefer to see a more streamlined blog topic, they feel it drives more relevant traffic to that blog, but I think that is a little narrow minded. I love that you want to just write what you like, Im the same. Travel and lifestyle will always be my passion, but I do love chatting about Ethical beauty products too! If Im honest, I would also be talking about sustainability and books if I didnt already write about a gazillion subjects hahahaha! Thank you for your input my lovely, much appreciated xx

  9. February 10, 2019 / 9:12 am

    I haven’t a clue what niche my little blog falls into. Probably the niche of pert time blogging. Sometimes I blog, a lot of the time I don’t. This is most likely why hardly anyone reads it. Another reason is because in reality I have no niche and a search engine will never find me. I don’t see it as a problem. I’m not in the blogging business to gain followers or readers, it’s because I just like writing and I write what ever I’m thinking of at that moment. My posts are never planned so they rarely have any decent images to go with them.
    I love that your blog isn’t just focused on one thing. It’s like a magazine. A bit of this, a bit of that. All a great read. And as a, let’s just say, more mature reader I am really pleased that your travel posts aren’t filled with infinity pools etc. I want to read posts that I can relate to, and you do just that. Keep posting photos of mountains etc. That’s just what I want.
    You’re a great blogger. You’re my kind of blogger. I aspire to be a blogger just like you … Gee, hope that doesn’t sound creepy, it’s not supposed to!

    • kerrylifeandloves
      February 10, 2019 / 9:56 am

      Ohhhhh you, you have just made me blush! Thank you so much for such a beautiful comment, I feel so honoured! Im the same as you, I never plan anything, I have no schedule, and I just write what I feel. My photos, (if not travel photos), are often used in many blog posts as I just dont have a huge bank of photos to use. I think your passion as a write comes across in every post you write, and I adore how you get your humour across. You are a fantastic writer. Its been really good to hear other peoples views on this. Its almost making me feel that perhaps we dont need a niche like so many “blog coaches” tell us. If we write with integrity and passion, then we are our niche! Thank you so much for joining in the discussion, I really appreciate it xxxx

  10. February 10, 2019 / 10:44 am

    Kerry – life is your niche!! Live it, love it (and keep writing and telling us about it) xxx

    • kerrylifeandloves
      February 10, 2019 / 3:07 pm

      Ahhhhh Alex I love that! Your right, that is exactly what my niche is xxx Thank you xx

  11. February 10, 2019 / 4:54 pm

    Well, years ago, my blog slogan was “nicheless and proud of it”. 😀
    You don’t have to have a niche. As someone said – it is something invented by the millennials (or whoever it may be). YOU and your interests/passions is your niche. I love your blog content, I love the variety. If every post was about the same thing – how boring would that be??
    Personally I think that a personal/lifestyle blog SHOULD be about a variety of topics. Otherwise it’s another type of blog. And – what is it with people today and their urge to have to label everything and everyone and set up rules for everything??!! I think in many ways all these “blog coaches” ruin blogging because most blogs look the same and are the same these days.Tthey even have the same kind of post titles – all of them!! I’m totally allergic to “(insert number) ways to learn (insert whatever)” kind of post titles! Same same everywhere!
    I love to find blogs like yours where there is soul and some realness – but there are very few of them around.

    I agree with what someone else said – and I think you know it already – I think you’re a wonderful blogger, and you inspire me so much. I hope I can get going with my blog again, but it’s so hard to find the focus to actually write something decent (and then I’m such a perfectionist too – also lots because of “blogging rules”!!).

    Thanks for another brilliant post! And – you’re spot on about the beauty bloggers and gifted products.

    • kerrylifeandloves
      February 10, 2019 / 8:12 pm

      Well, Im not sure how to reply to this and remain humble. I am so honoured that you feel this way about my blog. I truly adore writing it, so this makes me feel so happy. I am so with you on the blog titles, and that made me chuckle. I was looking at pinterest today and it was all Five things you should do blah blah, and similar!
      I really hope that you get your blog up and running again. Dont over think it, just write!
      Thank you so very much for your lovely comment and support. You have made my little face beam xxxxx

  12. February 10, 2019 / 6:47 pm

    You always get me thinking with these posts.
    I think it depends why you’re blogging. I have a blog that supports my business, and that is pretty much all about things either related to English, communicating effectively, or learning languages. So that’s a niche because if I suddenly started talking about my latest skincare empties or the new restaurant I tried out, it would be weird.
    My private blog is different though. I recently changed my tag line because I don’t cover the same things as I did when I set up the blog.
    I think it can be a little strange if people never know what they’re going to get – so it makes sense to have some keywords or main topics, but lifestyle can cover so much. It might not be one of my keywords, but you’ll always find stuff about animals on my blog and never about football. Having one or two topics/niches also helps when you’re looking for groups to join or hashtags for Twitter – because you can reach people who want to read about that thing.
    But I think there is sooo much samey stuff out there at the moment. To be honest, I’ve had a bit of a spring clean of my feed – the blogs I read – and I’m rethinking the kind of content I want to create.
    I love a good shopping spree as much as the next person, but we can’t just keep accumulating more and more stuff and never using any of it. Specifically in terms of the beauty blogging sphere, I think things have got a little stale – possibly because of brands churning out stuff to be reviewed, but also partly because people feel they need to do similar things to everyone else, rather than taking a risk and writing about an idea that’s completely theirs – and owning it!
    I think the niche question has its place, but for me, the big question for 2019 is does your blog have personality and help you stand out from the crowd? I’m not talking about sharing intimate details, but having a unique blogging voice. Something that makes you “you” and not 100 other people writing about the same thing. Do people know what you stand for, what makes you happy, or what you want to change in the world? I don’t mean all blogs have to be deep and meaningful, but the bloggers that I will keep following are those who I feel really have something to share and who keep showing up and keeping my attention. That includes you.
    It’s so noisy now in bloggerland – I think the only way to really succeed is like when you’re applying for jobs – have something that sets you apart and that the other applicants don’t have. Readers only have so many hours in the day.
    Niche or no niche, I enjoy your honest, interesting and thought-provoking posts and will keep coming back for more XX

    • kerrylifeandloves
      February 10, 2019 / 8:20 pm

      Ohhh Kirsty thank you so much for this in depth reply. I have reread it a few times as I wanted to absorb it, and break it down. I agree with you so much about the beauty blogging side. Its gone from people just recommending what they discovered and have found to be amazing, to everyone being desperate to be noticed by brands, given free stuff and encouraging us to buy more more more. Thats what made me start to feel uncomfortable with beauty blogging. I want my blog to encourage people to live life, experience as much as possible and get out there. Not spend spend spend. Ohhh its all food for thought isnt it. Thank you so much for your thoughts, more for me to think about xx

  13. February 10, 2019 / 8:45 pm

    Although I mainly blog about travel & interiors I have delved into other topics too – parenting, blogging, rants and even clothes, although I’m not overly confident in the fashion stuff as I feel like a fake. I’ll never know what looks good on me – I mainly dress for comfort & confidence but that suits me fine.

    • kerrylifeandloves
      February 11, 2019 / 9:54 am

      Thats the thing, we as people are not one dimensional, so I find it really hard to make my blog that way. I can see why brands prefer a niche blog, from a business point of view it makes sense, but i would love to know how much difference it really makes. Thanks for reading lovely xx

  14. February 11, 2019 / 2:17 pm

    Kerry I loveddddd this blog, it was fascinating and I think so many of us can relate to it! Firstly please dont feel like you have to have a niche, people follow you for your witty, funny and gorgeous blog posts.. no matter the subject! Also I totally feel the same.. I am deffo finding it hard to fit in a category because i work full time and havent got the time to travel the world every week (a girl can dream) so i would agree that lifestyle fits me well too! Its fun being able to blog about anything and everything! xxxx

    • kerrylifeandloves
      February 12, 2019 / 3:03 pm

      Ahhh thank you so much for reading, I really appreciate it. I think its hard to stick to one thing when we have a passion for life don’t you! Thank you so much for your lovely compliment too, that means so much xx I think lifestyle blogging suits us well. free reign hahah! xx

  15. February 13, 2019 / 10:30 am

    I loved this line “We are going to see whats in my brain this week and discuss it.” And what a great topic. As a blogger myself, I also don’t feel like I fit into any specific niche and I’ve kind of been rejecting it as that’s not why I got into blogging. From what I’ve seen, the more niche you are, the easier it is to monetise, but the less fun! Am I right? I blog simply because I love to write. I write about what interests me, which isn’t any one thing or topic. I’m not an elf collector or someone who spends my time and money on any one thing… Variety is the spice of life! Like you, I’ve ended up trying to use my age not necessarily as a niche but as a way to help my readers understand whether my blog will interest them. So you target over 40s, I target millennials. Yet, here I am, a millennial reading your blog, and I have plenty of non-millennials reading mine. I guess we’re identifying ourselves more than our readership… And that’s a little of what’s in my brain this morning 😉 xx

    • kerrylifeandloves
      February 13, 2019 / 9:16 pm

      Ahhhh Lara, thank you so much for stopping by and sharing whats in your brain, always welcome here! I like to think that as people, we are not one dimensional, so our blogs dont have to be do they! I am the same as you, I blog because I love to write, and there are so many subjects that I love to write about! I think we should just do what we like, and our vibe will attract our tribe! Thanks for sharing your thoughts, much appreciated xx

  16. February 13, 2019 / 8:13 pm

    Thank you, too. This post inspired my latest one about changing direction.
    I’m not against working with brands if it makes sense to do so, but some blogs have just become all about the brands.

    • kerrylifeandloves
      February 13, 2019 / 9:18 pm

      Ahhh I am glad that you were inspired. That makes me happy! yes I too think that brand work is no problem, if its with integrity and total honesty, not just pound notes!

I love reading your comments x

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