Grab your cuppa, its that time! We are going to see whats in my brain this week and discuss it. This post came to me when I was writing down a few things about my blog. Some one asked me what I blog about, and I felt like I reeled off a list! Apparently we are meant to write about three subjects maximum! I would love to know your thoughts on all this.
I do feel like my blog has a niche, I call it travel and lifestyle, but I also know I write about a lot more than that. It got me thinking about me as a person, and whether I have a niche in my actual life, let alone my blog! So, today I am asking the question, what life niche do you fit into, and does your blog reflect that.
Iv discussed before about trying to fit yourself into a box. In the post Round Peg in a Square hole, I spoke about how my son struggled with school as his teachers didn’t really get him. I also spoke about how he was probably following in my foot steps in that way. I confuse myself sometimes, and things like social media really add to my confusion as I am not sure where I fit. Let me explain further. Whenever you google or look for anything blog help related, you will be asked “whats your niche”? If you look up anything to do with growing an Instagram account, you will be told “post things related to your niche: Niche niche smeesh! I don’t know what my life niche is, let alone my blog niche! I don’t have one!
All of my life I have been described as quirky, unpredictable or had people say “gawd knows what she will do next”. I can change my mind literally from one second to the next. My husband has come home from work in the past to find our house up for sale, two shetland ponies in our garden and half our kitchen furniture sold. Not on the same day, Im not that bad….. I have never been afraid to take risks, never been scared of a challenge and always jump in to things without thinking. However, I also overthink everything, always feel the risk Im taking will pay off and always have a plan. I can come across as scatty and impulsive, which I am, but I would have felt with certainty that I was doing the right thing. I struggle to work out what my brain is thinking, let alone anyone else work me out! No wonder I can’t work out my niche!
In life, I do a very girl dominated job. I work in the beauty industry, and with that, there is a certain stereotype. I am supposed to be very girly, almost always immaculate and groomed, and probably a little high maintenance. The reality is, (and you would know this if you follow me on Instagram stories) I rarely have make up on, I never have my nails painted, often my hair is unbrushed and I am quite often out in public in my pyjamas. I have no vanity whatsoever, so I don’t fit into my job niche.
Lets look at blogging. My huge passion in life is travel. It is the thing I think about and plan for the most. However, a huge percentage of the travel bloggers are waaayyyyy under 30. Im 45. Now don’t get me wrong, I have never encountered any ageism or negativity in the travel blogger community, but when it comes to things like Insta they are all posting photos of them in their swimwear and infinity pools, Im posting mountains and buildings. You also do have a little bit of “travel snobbery” in the community, where if you are not travelling every other week, bedding down in hostels and travelling for months at a time, then you are not a “real” travel blogger, you are a holiday-er.
I love a building!
Lets then jump to my own age group. So many of them, I would say the majority, are massively into fashion and ootd pics. There are a gazillion weekly fashion hashtags you can partake in if thats your thing, so there is a huge community in that area. I have zero interest in seeing someones (or posting my) daily outfit, so I don’t fit into my age group niche either.
Next you have the Mum/parenting bloggers. They are offering the latest research or advice in how to deal with your growing kids or teens. Amazing insight and methods are discussed. My parenting however, is more of an instinctive parent, (basically winging it and on occasion, accidentally feed my kids raw chicken, but that’s a story for another day) that just goes with my gut so have no pearls of wisdom in that area. Im just glad Iv kept them alive most weeks!
I love beauty products, make up and skincare products are my weakness. However, as someone that has spent 20 years studying and working on skin, I get frustrated by the bo****ks that is spouted in social media etc. I am passionate about skin health, but as I do it in my day job, Im probably more results focused than just trying everything and anything (On that note, please please please, dont part with your hard earnt cash that someone is encouraging you to, who has been gifted a product, used it for a week, and is then telling you its a wonder product. THEY CANNOT KNOW IN THAT SHORT AMOUNT OF TIME WHETHER ITS SH*T OR SUGAR!) Ok, breathe Kerry breatheeeee
I feel that Lifestyle Blogging seems to cover a lot of areas, so I suppose that is the niche I feel I identify with mostly. If I want to write about weird accidents I have had one week, I do! If I am writing about the history of Prague the next week, then I do! I get that it can be confusing for people on what they are going to actually find on my blog, but what do you do if you like everything???? You see my dilemma right?
I have been told a million times that I need to find my niche. I have been told that if I ever want to work with brands etc, then I should narrow down my niche so people know what to expect from my blog. I genuinely do not know how I would do that! I welcome your thoughts and discussion on that one! Funnily enough, when I looked at my reading list for the blogs I follow, as a reader, I do tend to follow blogs that are quite niche, which I was surprised at. Made me think even more!
So, tell me, what do you think about the whole niche thing? Can you identify your own niche? Do you find that you don’t write about certain topics because its not your niche? As a reader, do you prefer a blog that has just one or two topics? Do you have your “go-to” blogs for certain subjects? As ever, I would love to hear all of your thoughts xx