This post is my second in the little series I am doing on brands that I am discovering that are completely cruelty free. As I have been shocked to discover, all is not what it seems when it comes to the beauty industry, and some brands that I thought were kind to animals, well, just arnt! You can catch up with the first post in the series just here if you fancy, My Cruelty Free Quest
So, I am having a great time scouring the internet on my quest to discover ethical, cruelty free brands, and am reporting back to you, like the good little beauty blogger I am. At your service as ever….
A bit about the brand;
Inika Organic are Australian owned, and started in 2006 in Sydney (my home for a few years). The company, founded by husband and wife team, was born when they decided to remove toxic and unhealthy chemicals from their lives, home and diet, but struggled to find alternatives when it came to make up. Much researching was done, and Inika was launched and has gone on to be a worldwide, award winning brand. I will be honest here and say that I had never heard of the brand, despite them winning many awards, and being available in many health food shops and skincare centres.
When I researched the company, what really impressed me about Inika was the amount of certifications it has. The brand really are passionate about the integrity of their products. `The criteria that has to be met to gain these certifications is incredibly strict, and the brand has Vegan Society Uk, Truth in Beauty and Certified Cruelty Free under their belts to name but a few. This means, in simple terms, that there is no cruelty to animals or their environment in neither the ingredients that go into the products, or the products themselves.
The company also runs a fab Instagram account, and has quick tutorials on Instastories all the time. They are brilliant and relevant to all make up, as Iv picked up a few tips. Go and give them a follow x.
It also has one of the strictest policies for ingredients that go into the product, of all make up brands in the world. Thats an impressive and admirable philosophy. They are also the first company to have a Certified Organic Vegan range of lipsticks. You know me and my lipsticks……………
** I have linked all of the products for you, as I have found some of the products with a limited 20% off! I know, I know, Im here for you all……….
Inika very kindly gifted me some items to try from their vast range, (they also very generously gave me a couple of bits for one lucky reader to win, stay tuned until the end to find out how). The packaging and feel of the products is modern and simple. I really like that. The make up is encased in matt black, with the Inika logo in gold. Its a lovely, classy look, and the entire range is very unfussy and streamlined. It feels good quality, and the pump dispensers on the liquid foundation feel sturdy and well made, something that some brands don’t have. Great first impression.
I have been trying the items for about 5 weeks, so feel I have given them a pretty good road test, and am happy to pass on my findings x
This was the product I was most excited about trying when I discovered the company. You all know how I get excited about skincare, and ingredients are my jam, so when I saw that this has hyaluronic acid (an ingredient that is known to increase hydration levels) in it, I was on it like a car bonnet. Like a lot of good mineral make up, this foundation looks after your skin as well as providing coverage. It is jam packed with vitamins and anti-oxidants, so really does blur the line between a make up product and a foundation.
I played around with the application of the foundation as I like to see what works best for me. My initial response to it, was that I didnt like it. However, because I am an inpatient moo, once I actually read the application methods advised, it was fab! I really liked it applied with a foundation brush, applying in sections (it sets quickly) but I also like the way it went on when applied with my hands. The natural oils in your hands helps the liquid, which has a very light, almost mousse consistency, glide onto the skin. I would say the coverage is a medium coverage, but can be built upon if you have areas that need it. For me, I always have a little redness around my chin and nose, so I use a flat foundation brush to build it a little more in those areas. It dries to an almost dewy finish, but not shiny, just quite luminous. I found that it stayed looking perfect for about 8/9 hours. I then just dusted a little powder over and it looked as good as new. The shade I used was “cream”. I need to make this clear. I. Love. This. Foundation. Light weight, even coverage, luminous. Gawjus!
Mascara, as you know, is my desert island make up item. If I was only allowed one make up item for the rest of my life, if some monstrous, inhumane law was passed that stated such a thing, after I had drunk myself to oblivion over the news, I would have to choose mascara. I have pretty good lashes naturally, (I always disclose this so you know what Im starting with) so I don’t really need loads of coats. I do however, have pretty sensitive eyes, so its a huge plus for me if a mascara doesn’t make my eyes water. This one didn’t. On a daily basis, I used one coat, and liked how it looked. A few of you asked me about my mascara on Instastories too, so it must have looked ok! I also sometimes pumped up the volume a bit with two coats, and it gave my lashes more volume, without clumping. The brush is quite a slim, tapered brush so you can get right to the lashes at the edges. I found that the mascara stayed put all day, and more importantly, no black smudges under my eyes!!!! Big thumbs up from me for that one! As I always do with a mascara when I Im trying it, (I experiment so you don’t have too, Im your mascara angel) I tried removal with water only and although effective, it did need a little work and I don’t like to rub my eyes too much, so definitely one to remove with your chosen eye make up remover. The colour I used was “Black” but it does come in brown also.
The Inika range of lipsticks are the worlds very first certified organic and vegan lipsticks. How fancy! This is a great point to note though as some brands lipsticks will say that they are not tested on animals, which as a finished product they are not, but they do have an ingredient called Carmine in, which as some of you may already know, is crushed up beetles! Yep, I know, I will let that sink in for a moment…….
These lippies are packed full of shea butter and jojoba oil to nourish and hydrate your lips while wearing, and there is a vast range of colours to choose from. I found that the shade I tried, “Nude Pink” was very comfortable to wear. They are not designed as a long wear lip colour, but I was happy with how it lasted. I did reapply after drinking my Costa or eating, but I do with many of the other lipsticks I own, so was similar in wear to them. No complaints from this beauty blogger!
I love mineral eyeshadows. I find they tend to blend like a blooming dream! This one was no exception. I really, really love the one that I was lucky enough to be sent, “Gold Oyster” and its champagne gold and mid shimmery brown combination were right up my street! The pigment in the duo was just beautiful, and as I hoped, blended out like a dream. I have worn the lighter shade with a brown eyeliner a few times for a daytime look, and have really enjoyed it. Its a great colour for blue eyes! I tried this eyeshadow over a primer, using a cream eyeshadow stick as a base, and with no primer/base at all to experiment and test out its longevity. I found that over my usual eye lid primer (urban decay) it lasted the best, and did not crease. On its own, it lasted well, and had a beautiful softness to it, but I felt it wasn’t as flawlessly perfect at the end of the day as it was over my primer. The duo didn’t irritate my eyes, removed well with my usual “just water” test (as well as my eye make up remover) and was gorgeous to work with and apply. Again, its available in a few different colour combinations.
So there you have it, my first flirtation with Inika, and yes, I will be going back for a second date. I was surprised to learn that they were such a well established brand, but Id not heard of them. I really am having my eyes opened to some beautiful brands on my quest. I would love to know if any of you have tried anything from them? Do they appeal to you? Is mineral make up something that you have experimented with? Do you like the idea of make up that sits on the skincare line too? As ever, let me know all your thoughts in the comments.
******* GIVEAWAY COMPETITION*******
Inika have very kindly given me a couple of bits for one of my fabulous readers to win. All you need to do to be in with a chance of winning their award winning liquid eyeliner, one of the vegan lipsticks in the shade Flushed, and a certified vegan lip brush is to leave me a comment below, OR follow me on my Instagram and comment on the Inika photo in my feed, simple as that! If you do both, it gives you two entries x. All names will be placed in a hat and the winner picked at random. Closing date is 9th March 2018 xxx.
** Indicates gifted items, but of course, all opinions are from my findings and not compromised in any way.