Cruelty Free Brand Discovery – Inika Organic

Cruelty Free Brand Discovery – Inika Organic

This post is my second in the little series I am doing on brands that I am discovering that are completely cruelty free. As I have been shocked to discover, all is not what it seems when it comes to the beauty industry, and some brands that I thought were kind to animals, well, just arnt! You can catch up with the first post in the series just here if you fancy, My Cruelty Free Quest

So, I am having a great time scouring the internet on my quest to discover ethical, cruelty free brands, and am reporting back to you, like the good little beauty blogger I am. At your service as ever….

A bit about the brand;

Inika Organic are Australian owned, and started in 2006 in Sydney (my home for a few years). The company, founded by husband and wife team, was born when they decided to remove toxic and unhealthy chemicals from their lives, home and diet, but struggled to find alternatives when it came to make up. Much researching was done, and Inika was launched and has gone on to be a worldwide, award winning brand. I will be honest here and say that I had never heard of the brand, despite them winning many awards, and being available in many health food shops and skincare centres.

When I researched the company, what really impressed me about Inika was the amount of certifications it has. The brand really are passionate about the integrity of their products. `The criteria that has to be met to gain these certifications is incredibly strict, and the brand has Vegan Society Uk, Truth in Beauty and Certified Cruelty Free under their belts to name but a few. This means, in simple terms, that there is no cruelty to animals or their environment in neither the ingredients that go into the products, or the products themselves. 

The company also runs a fab Instagram account, and has quick tutorials on Instastories all the time. They are brilliant and relevant to all make up, as Iv picked up a few tips. Go and give them a follow x.

It also has one of the strictest policies for ingredients that go into the product, of all make up brands in the world. Thats an impressive and admirable philosophy. They are also the first company to have a Certified Organic Vegan range of lipsticks. You know me and my lipsticks……………

** I have linked all of the products for you, as I have found some of the products with a limited 20% off! I know, I know, Im here for you all……….

The products

Inika very kindly gifted me some items to try from their vast range, (they also very generously gave me a couple of bits for one lucky reader to win, stay tuned until the end to find out how). The packaging and feel of the products is modern and simple. I really like that. The make up is encased in matt black, with the Inika logo in gold. Its a lovely, classy look, and the entire range is very unfussy and streamlined. It feels good quality, and the pump dispensers on the liquid foundation feel sturdy and well made, something that some brands don’t have. Great first impression.

I have been trying the items for about 5 weeks, so feel I have given them a pretty good road test, and am happy to pass on my findings x

**Certified Organic Liquid Foundation

This was the product I was most excited about trying when I discovered the company. You all know how I get excited about skincare, and ingredients are my jam, so when I saw that this has hyaluronic acid (an ingredient that is known to increase hydration levels)  in it, I was on it like a car bonnet. Like a lot of good mineral make up, this foundation looks after your skin as well as providing coverage. It is jam packed with vitamins and anti-oxidants, so really does blur the line between a make up product and a foundation.

I played around with the application of the foundation as I like to see what works best for me. My initial response to it, was that I didnt like it. However, because I am an inpatient moo, once I actually read the application methods advised, it was fab! I really liked it applied with a foundation brush, applying in sections (it sets quickly) but I also like the way it went on when applied with my hands. The natural oils in your hands helps the liquid, which has a very light, almost mousse consistency, glide onto the skin. I would say the coverage is a medium coverage, but can be built upon if you have areas that need it. For me, I always have a little redness around my chin and nose, so I use a flat foundation brush to build it a little more in those areas. It dries to an almost dewy finish, but not shiny, just quite luminous. I found that it stayed looking perfect for about 8/9 hours. I then just dusted a little powder over and it looked as good as new. The shade I used was “cream”. I need to make this clear. I. Love. This. Foundation. Light weight, even coverage, luminous. Gawjus!

**Vegan Long Lash Mascara

Mascara, as you know, is my desert island make up item. If I was only allowed one make up item for the rest of my life, if some monstrous, inhumane law was passed that stated such a thing, after I had drunk myself to oblivion over the news, I would have to choose mascara. I have pretty good lashes naturally, (I always disclose this so you know what Im starting with) so I don’t really need loads of coats. I do however, have pretty sensitive eyes, so its a huge plus for me if a mascara doesn’t make my eyes water. This one didn’t. On a daily basis, I used one coat, and liked how it looked. A few of you asked me about my mascara on Instastories too, so it must have looked ok! I also sometimes pumped up the volume a bit with two coats, and it gave my lashes more volume, without clumping. The brush is quite a slim, tapered brush so you can get right to the lashes at the edges. I found that the mascara stayed put all day, and more importantly, no black smudges under my eyes!!!! Big thumbs up from me for that one! As I always do with a mascara when I Im trying it, (I experiment so you don’t have too, Im your mascara angel)  I tried removal with water only and although effective, it did need a little work and I don’t like to rub my eyes too much, so definitely one to remove with your chosen eye make up remover. The colour I used was “Black” but it does come in brown also.

**Organic Vegan Lipstick

The Inika range of lipsticks are the worlds very first certified organic and vegan lipsticks. How fancy! This is a great point to note though as some brands lipsticks will say that they are not tested on animals, which as a finished product they are not, but they do have an ingredient called Carmine in, which as some of you may already know, is crushed up beetles! Yep, I know, I will let that sink in for a moment…….

These lippies are packed full of shea butter and jojoba oil to nourish and hydrate your lips while wearing, and there is a vast range of colours to choose from. I found that the shade I tried, “Nude Pink” was very comfortable to wear. They are not designed as a long wear lip colour, but I was happy with how it lasted. I did reapply after drinking my Costa or eating, but I do with many of the other lipsticks I own, so was similar in wear to them. No complaints from this beauty blogger!

**Pressed Mineral Eyeshadow Duo 

I love mineral eyeshadows. I find they tend to blend like a blooming dream! This one was no exception. I really, really love the one that I was lucky enough to be sent, “Gold Oyster” and its champagne gold and mid shimmery brown combination were right up my street! The pigment in the duo was just beautiful, and as I hoped, blended out like a dream. I have worn the lighter shade with a brown eyeliner a few times for a daytime look, and have really enjoyed it. Its a great colour for blue eyes! I tried this eyeshadow over a primer, using a cream eyeshadow stick as a base, and with no primer/base at all to experiment and test out its longevity. I found that over my usual eye lid primer (urban decay) it lasted the best, and did not crease. On its own, it lasted well, and had a beautiful softness to it, but I felt it wasn’t as flawlessly perfect at the end of the day as it was over my primer. The duo didn’t irritate my eyes, removed well with my usual “just water” test (as well as my eye make up remover) and was gorgeous to work with and apply. Again, its available in a few different colour combinations.

So there you have it, my first flirtation with Inika, and yes, I will be going back for a second date. I was surprised to learn that they were such a well established brand, but Id not heard of them. I really am having my eyes opened to some beautiful brands on my quest. I would love to know if any of you have tried anything from them? Do they appeal to you? Is mineral make up something that you have experimented with? Do you like the idea of make up that sits on the skincare line too? As ever, let me know all your thoughts in the comments.



Inika have very kindly given me a couple of bits for one of my fabulous readers to win. All you need to do to be in with a chance of winning their award winning liquid eyeliner, one of the vegan lipsticks in the shade Flushed, and a certified vegan lip brush is to leave me a comment below, OR follow me on my Instagram  and comment on the Inika photo in my feed, simple as that! If you do both, it gives you two entries x. All names will be placed in a hat and the winner picked at random. Closing date is 9th March 2018  xxx. 


** Indicates gifted items, but of course, all opinions are from my findings and not compromised in any way.

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    • kerrylifeandloves
      February 26, 2018 / 2:54 pm

      I would recommend the brand fully. Such a great discovery. Thanks for visiting x

  1. Lilou
    February 26, 2018 / 2:56 pm

    Hi there ! Thank you so much for doing this review! I am french and I’ve been trying to go cruelty free AND vegan in my makeup and skincare regimen but I’m struggling to find great products! So here’s my entry for the giveaway, and keep on doing such good reviens! Have a nice day xx.

    • kerrylifeandloves
      February 26, 2018 / 5:38 pm

      Hi, thank you so much for stopping by. The make up is so beautiful, I would fully recommend it. Its great that there is so much awareness being raised for a cruelty free make up bag isnt there! Thanks for visiting x

  2. Diana
    February 26, 2018 / 4:12 pm

    Inika products sound lovely!

    • kerrylifeandloves
      February 26, 2018 / 5:39 pm

      They are great, a beautiful cruelty free brand, thanks for visiting x

  3. February 26, 2018 / 4:28 pm

    It shocked me so much when i found out some brands that I love aren’t crulety free, I guess we kind of assume that most brands are going to be cruelty free. These sound like a brilliant brand, not one that I’ve heard of but after reading your review i’d definitely love to give their products a try. The packaging looks brilliant and even more of a plus they’re cruelty free!xx

    • kerrylifeandloves
      February 26, 2018 / 5:43 pm

      I know exactly what you mean Grace. I have been so surprised by some of the brands that I had always thought didnt test on animals, its really opening my eyes. Im not sure how Id not ever heard of this brand, its pretty big! On their Instagram, they do a tutorial everyday, its fab! Thanks for stopping by my lovely xxx

  4. February 26, 2018 / 5:11 pm

    The foundation sounds lovely….and it’s not just foundation–sounds more like a serum that helps your skin! Great review. Thanks for introducing me to the line. I’m also on a non-toxic beauty quest, so this is great info 🙂

    • kerrylifeandloves
      February 26, 2018 / 5:49 pm

      You are more than welcome Kristiina, Im so glad you found it useful. Im so glad that there are so many of us trying to be more conscious in our beauty choices, Im sure our many voices will eventually be heard! Thank you for stopping by, I appreciate you reading xx

  5. February 26, 2018 / 6:27 pm

    Oh my goodness I had no idea about the crushed up beetles. That’s grim! I’ve tried one of those lipsticks from Inika and was really impressed with the way my lips felt moisturised afterwards. I can’t stand lipsticks that dry out the lips and this one really doesn’t. I’d like to try out more from this brand!

    • kerrylifeandloves
      February 26, 2018 / 6:31 pm

      I know Kirsty, its an awful thought isnt it! Dont even get me started on the fish gills in shimmery products………. Im really, genuinely enjoying the brand, and the foundation is amazing! Its so long wearing. They do a gorgeous lip glaze too, so pigmented and not sticky at all. I hate drying lipsticks too! My lips are always dry like the desert anyway! Thanks for reading xxx

  6. Madi Dearson
    February 26, 2018 / 8:20 pm

    Your description of the foundation spoke to me:) I really feel like trying it as I am not a fan of the feeling I get when use foundation on my skin – like I am clogging it up/ Wander if they are available internationally – will look the up – thanks for a great review!

    • kerrylifeandloves
      February 26, 2018 / 10:16 pm

      Hi Madi, I am the same with foundation, I hate the cakey feel of some. This is like a very light, almost mousse consistency. Its probably my favourite item out of all the bits Iv been trying. Im so glad you found the review helpful xx

  7. Nesha
    February 26, 2018 / 8:58 pm

    Kerry this is brilliant , I really enojoyed ready this xx

    • kerrylifeandloves
      February 26, 2018 / 10:16 pm

      Thank you Nesha, Im glad you enjoyed it xx Thanks for reading x

  8. February 27, 2018 / 2:05 am

    I’m all over this. Vegan and cruelty-free is right down my alley. Loved learning about the brand and I love what they stand for. Thanks for sharing x

  9. Kimberley Money
    February 27, 2018 / 7:41 am

    As ever Kerry you give great information about another make up range I would not have thought of buying from. The foundation sounds most worthy of a try and it’s great you have given tips on how best to apply. I shall have to invest in that for sure and most likely the eye shadow too , thank you x

    • kerrylifeandloves
      February 27, 2018 / 7:58 am

      I am so glad you found it useful Kimberley. Its hard to find good, long lasting make up that is not only kind to our animals, lasts well, but good for our skin too. Im discovering some great brands. Thank you so much for reading xxxx

  10. February 27, 2018 / 7:46 am

    Oh wow this brand sounds lovely. Love that you’re researching all the animal/cruelty free as it’s a mind field and gives me a headache haha! I do feel a bit traumatized learning about Carmine! Is that just used in lipsticks?????
    Heather xx

    • kerrylifeandloves
      February 27, 2018 / 8:07 am

      Heather it really is a great find. Its the only foundation that I have worn since discovering it. I know, I seem to have freaked a few people out with the carmine fact hahaha! Dont even get me started on fish scales in shimmery products……….I have been so surprised to learn that brand I assumed and always thought were cruelty free, are not! You are right, its a headache and clever advertising! Thank you so much for reading, I hope you had a lovely day yesterday xx

  11. February 27, 2018 / 2:59 pm

    That foundation sounds absolutely stunning – I’m so tired of all these foundations that feel so heavy and clogged as soon as I put them on! Having a little hunt around for a new “comfortable wear” lippie at the moment and that nude pink one looks beautiful xx

    • kerrylifeandloves
      February 27, 2018 / 5:45 pm

      I totally agree, some foundations feel to much dont they, especially if Im having a good skin day lol. My lips are really struggling with dryness at the minute, no matter how much lip balm Im putting on them. This one was very comfortable. They also do a lip glaze, which has a sheen in it, and that is sooooooo nice to wear. Thank you for reading my lovely xx

  12. February 28, 2018 / 8:27 am

    Oh what a great find! Absolutely love that they are 100% cruelty free and vegan. Like you id never heard of this brand before either and didn’t realise you could get it in the U.K. Really great detailed post. Clare xx |

    • kerrylifeandloves
      February 28, 2018 / 8:40 am

      They have a huge range too! I cant believe that I hadnt heard about them before. I would recommend having a look at their range, its gorgeous! Thank you for reading xx

  13. February 28, 2018 / 8:46 am

    I have heard of this brand, but I’ve never tried anything from them. All of these products look great & I definitely want to try their lipstick!

    • kerrylifeandloves
      February 28, 2018 / 9:00 am

      Its such a fab range, I keep scouring their website looking at what I want next lol. The lippies are fab! Thank you for reading xxxx

  14. February 28, 2018 / 9:34 am

    I’ve already commented on the packaging on Insta, but it deserves a second mention because it’s so gorgeous! It’s so nice of you to give things away though, I know a lot of people just sneakily keep their extras to themselves, hehe x

    • kerrylifeandloves
      February 28, 2018 / 10:34 am

      It is a gorgeous brand. Nooooo! I want people to experience the brand too. They gifted me a few bits so I just halved it, half for me, half for the giveaway. Everyone benefits then. Good luck honey xx Thanks for reading x

  15. February 28, 2018 / 10:27 am

    I must admit, I have not heard of this brand, but the fact that they are cruelty free ticks a massive box. The products look great. The packaging is nice and I particularly like the look of the mascara 🙂

    • kerrylifeandloves
      February 28, 2018 / 10:36 am

      They have just exhibited at a big trade show in London, and so many people hadnt heard of them. Its so great that people are seeking out cruelty free brands now, hopefully we will soon stamp out animal testing xx Thank you for reading x

  16. February 28, 2018 / 11:49 am

    Great review! Lately I have been more aware of what’s inside my skincare products and all because my skin looked so much better after using a certain organic brand! Never heard of this one though, but willing to try it out 😉 Love, Kathleen

    • kerrylifeandloves
      February 28, 2018 / 5:22 pm

      Kathleen I know exactly what you mean. I found the redness in my skin reduced considerably after a few weeks of using mineral make up as my base. Its great to be aware of the ingredients in what you put on your face. Thank you so much for reading xxx

  17. February 28, 2018 / 12:19 pm

    I absolutely need to make a more conscious effort with sourcing cruelty free products. I’m ashamed to say I have a lot of products I now realise aren’t cruelty free so my mission this year is to replace these with kind and cruelty free brands 🤗

    • kerrylifeandloves
      February 28, 2018 / 5:25 pm

      Ahh Amellia dont be too hard on yourself, we have all been confused by the vague advertising regulations that brands seem to follow. Many brands that I thought were cruelty free, I have since found they are not. Im so pleased that awareness is increasing in this area. Thank you so much for reading xx

  18. February 28, 2018 / 5:56 pm

    The lipstick sounds lovely and beautiful shades! Thanks for creating the opportunity to win these lovely products too xxxx

    • kerrylifeandloves
      February 28, 2018 / 10:53 pm

      Thank you for popping across for a read. The brand is a fab discovery, I am so impressed. Good luck my lovely xx

I love reading your comments x